We started with a simple observation: There’s a lot of creative firepower working on its own in the Adirondacks. And we began to wonder: What if some of those professionals – in communications and public relations, design and digital development, social media and research – came together, so clients could tap all those skills at the same time?
GreatRange is the result.
He founded GreatRange in 2014 as a way to continue working in amateur sports while focusing on projects that directly impact the Adirondack community. GreatRange first major collaboration was with the global non-profit Wildlife Conservation Society to produce and execute Cycle Adirondacks, a now annual fully supported road cycling tour of the Adirondacks and surrounding region.
Doug has owned a home in the Village of Saranac Lake since 2003, where he serves on the Downtown Advisory Board and takes full advantage of life in the Adirondacks with his wife, Katherine and their two young daughters, Gwen and Liesl.
After moving to the Adirondacks in 2006, Ken became director of communications for Paul Smith’s College, where his duties included editing the alumni magazine, Sequel. Before that, he spent 10 years as a newspaper reporter. His work has appeared in publications including the New York Times, Adirondack Life and several others.
Ken lives in Saranac Lake with his wife, Hadley Kruczek-Aaron, and two children. He skis in the winter, hikes in the summer, and is addicted to crossword puzzles and coffee year-round.
John Brown Lives!
Paul Smith’s College
The Wild Center
Jason enjoys spending time in the forest on foot or two wheels, by boat or by skis with his wife, two children and dog.
As an active community member in Saranac Lake for over 10 years, Jason has been a key player in Saranac Lake’s transformation to an up and coming recreation destination. Jason has managed Dewey Mountain Recreation Center for over a decade. A new modern lodge, much needed trail improvement, attractive branding and social media presence, and year round youth and adult programming have all lead to increased user numbers and a notable success.
Jason gives back to his community through his involvement in…. He actively serves as a volunteer on the Village of Saranac Lake’s Parks and Trails Advisory Board which advocates for alternative means of transportation in and around the village. ….part of the Saranac Lake Skate Park’s success, it has easily become one of the most used parks in the village. As a father, encouraging his children’s love of the outdoors as a volunteer trip leader for the Lake Placid Outing Club.
Wildlife Conservation Society
Eye Peek Optical
North Country Health Network Werner Paddle Company
Ragged Mountain Press
Dewey Mountain Recreation Center
Ezra is originally from Saranac Lake and spent 10 years working in academia in Kentucky, Pennsylvania and Wisconsin. Ezra moved back to Saranac Lake in 2012 with a goal to use his passion for research to improve regional social and environmental issues.
Adirondack Research has an office in Downtown Saranac Lake, where his wife, Audrey, and their two children, Asa and Ida, love to visit.
U.S. Department of Agriculture
The Nature Conservancy
New York State Department of Environmental Conservation
As part of Counterpoint Media, Kelly has collaborated on a wide variety of projects including logos, websites, advertising and social media.
After spending the first 14 years of her career living in New York City, Kelly and her husband, Mark, decided they needed a radical change of scenery and moved to the beautiful Adirondack Mountains where they enjoy hiking, skiing and random acts of gardening.
Before moving to Saranac Lake 10 years ago, Mark was a senior partner and director of multimedia at Ogilvy and Mather New York. There he managed a staff of 12 multimedia developers, programmers, animators and digital artists. Clients included IBM, Cisco, American Express, Pitney Bowes, SAP, ONDCP, Ford, Ameritrade, Sears, Kodak and Motorola.
Early in Mark’s career, he thought, “Wouldn’t it be great to work in this business and live in the mountains?” Counterpoint Media is the result of that dream. Counterpoint Media’s goal is to provide Clean Design + Smart Strategy at a reasonable cost. Clients include the Foundation for the National Institutions of Health, The Lasker Foundation, Hornbeck Boats, Dartbrook Rustic Goods and Paul Smith’s College.
When Mark is not behind a computer he can be seen on stage performing with the band Crackin’ Foxy or hiking through the woods enjoying all the Adirondacks have to offer.
Foundation for the National Institutes of Health
Paul Smiths College
Lisa Godfrey Photography
It’s great to know who you are. How you share that story with others is just as important. Whether we’re helping you pin down your brand and messages, building your social media presence from scratch or bringing together all your followers IRL at a can’t-miss event, GreatRange makes sure the world knows you’re as good as you know you are.
Our collaboration with GreatRange has helped the Village of Saranac Lake to approach problems in new ways, develop a vision for what it would like to be in 20 years and identify strategic actions it can take today to implement the vision.
We were in need of an experienced and professional team to be on board from day one to organize, execute and manage our media and event communications for the 2016 U.S. Snowboarding and U.S. Freeskiing Grand Prix hosted at Park City Mountain Resort. GreatRange was that team.
Doug approaches every challenge or opportunity with a positive, can-do attitude and his experience in strategic thinking, creativity and attention to detail combines to drive results.
We needed someone with broad expertise to advise on a long-term project with detailed scientific objectives as well as with many open-ended questions relating to climate change monitoring and management on private lands. Ezra was able to provide us with planning to facilitate our goals.